For more than 30 years we have been building the professional beauty industry.
Parfa Ton has been in business since 1993, with a clear mission – to provide beauty industry professionals with premium products, equipment, knowledge and the support they need to succeed.
Everything in one place
Today we are a partner to hair salons across Serbia, bringing together professional hair cosmetics, hairdressing tools and appliances, salon furniture, education and modern solutions for business growth – all in one place.
Carefully selected brands
We work with carefully selected international professional brands, following the development of the industry and the needs of modern salons. Our goal is not only to make a product available, but to make sure professionals know how to get the most out of it.
More than product delivery
That is why our distribution is much more than delivering products. Our team of professional consultants is in the field every day, supporting salons across Serbia – from choosing products and improving services to growing sales and positioning the salon.
Education as part of our business
We believe quality service is built on knowledge. Through the Parfa Ton Academy we organize training and seminars with local and international educators, following the latest techniques and trends in coloring, cutting, hair care and salon management.
This way we tailor knowledge to the specific needs of every professional and every salon.
Parfa Ton Academy →In-house training
Personalized training for salons, held right at your location.
Training abroad
Seminars and training with international educators.
Online education
Online courses and webinars you can follow from anywhere.
Hands-on work
Practical work with products, models and mannequins.
From products to a complete salon
With our range of salon furniture and equipment, we make it possible to design and equip a salon as a whole – from styling chairs and mirrors to shampoo units, barber equipment and everything else needed for professional work.
In our Belgrade showroom, clients can see products, equipment and new arrivals in person, while our online channels let them explore the range and stay up to date with all the news.
We build brands. We build a community.
Our role is also to give professional brands a strong market presence – through marketing, social media, events, trade shows, education and various forms of support for salons and professionals.
We organize and support hairdressing events, professional gatherings and international training, connecting professionals with the knowledge, trends and people who shape the industry.
More than three decades of experience. Eyes on the future.
Since 1993 the industry has changed, technology has advanced, and the needs of professionals have become increasingly complex.
What has stayed the same is our commitment to quality, expertise and long-term relationships with our clients.
Today we continue to grow Parfa Ton through new brands, modern digital channels, education, events, our showroom and a loyalty program that brings our clients additional perks and benefits.
New brands
Continuous expansion of our professional brand portfolio.
Digital channels
Modern online channels for shopping and staying up to date.
Education and events
Academy, seminars and professional gatherings all year round.
Loyalty program
Additional perks and benefits for our clients.
Parfa Ton – a partner to professionals since 1993.
From the first product to a complete solution for the modern salon.
